Products

Always at the heart of fashion, L'Oréal Professionnel provides hairstylists and colorists with tools to fully exploit their creativity. Twice a year, L'Oréal Professionnel organizes the Color Collections, major events that contribute to making hairstyles an essential part of fashion by combining L'Oréal's technical expertise and innovative approach with the latest trends on the catwalk. Together with top hairdressers throughout the world, the brand interprets new trends in fashion for the hairdressing industry so that every customer can be at the forefront of style and beauty.

Série Expert is developed to treat the hair from the core to the surface to provide complete hair renewal. Exclusive in-salon treatments plus professional homecare formulas offer a prescriptive, system approach to hair care and scalp care for each clients’ specific needs.



J BEVERLY HILLS is the creative fruition of Juan’s Vision- The Return of passion and imagination to salons and fellow stylists. Created by Juan Juan, established stylist to the entertainment industry and founder of the Juan Juan Salon, a Beverly Hills landmark. He has captured the essence of affluence, style, elegance, and glamour in a lifestyle concept that characterizes the Beverly Hills allure. His select range of 28 botanical and essential oil-based hair care products provides a savvy alternative for salons and stylists desiring a salon- exclusive retail brand.

HAIR & SCALP INTENSIVE TREATMENT 

L'Oréal Powerdose Treatments with Bio-Metric Ceramide instantaneously condition the hair’s cuticle and surface areas for reduced porosity and intense shine.

J Beverly Hill Masque 
Restores moisture ~ detangles
Formulated with rose geranium essential oils, aloe vera, mint botanicals, and herbal extracts. This deep moisture treatment replenishes each hair strand and provides moisture balance to the scalp.



HAIR COLOR

L'Oréal

L’Oréal Professionnel is the No. 1 professional color brand worldwide and is the partner to success for over 1 million colorists across 130 countries. Discover why the world's leading colorists choose L’Oréal Professionnel.

L’Oréal Professionnel offers you the innovation, trends and techniques you need to achieve beautiful color every time.

Itely
Represents and entirely new generation of state-of-the-art performance in hair color technology. From wheat, a vital element and source of daily energy Itely has created a new concept of healthy hair. Phyto- wheat proteins blend perfectly with the keratin fiber of hair to improve coloring, conditioning and decolorizing results.